How to organize activities for WeChat groups: Popular topics and practical guides on the entire network in the past 10 days
With the popularity of WeChat community, how to plan an interesting and engaged WeChat group event has become a hot topic. Combining the hot topics of the entire network in the past 10 days, this article willActivity theme, form design, data reference, execution stepsFour dimensions provide you with structured solutions.
1. Popular topics and inspiration for events in the past 10 days
| Hot Topics | Related activity form | Popularity index |
|---|---|---|
| World Cup Qualifiers | Betting score/star emoticon package competition | ★★★★★ |
| Double 12 Shopping Festival | Group buying succession/show order lottery | ★★★★☆ |
| AI painting craze | Avatar design competition/Picture challenge | ★★★★☆ |
| Winter health care | Healthy check-in/recipe sharing | ★★★☆☆ |
2. High-participation activity format ranking
| Activity Type | Average participation rate | Suitable for the community |
|---|---|---|
| Red envelope succession | 78% | All types |
| Theme check-in (7 days) | 65% | Learning/interest category |
| Prize Q&A | 59% | Knowledge payment category |
| Voting and evaluating | 52% | Maternal and infant/photography |
3. Five-step method of event planning
1.Clarify the goal: To attract new things/promote activity/conversion? It is recommended that a single activity focuses on only 1 core goal
2.Design mechanism: When referring to popular forms, please note:
• The upper limit of the amount required for red envelope activities (recommended ≤50 yuan)
• The clock-in category requires a supporting reward ladder (such as additional rewards for 3 consecutive days)
3.Preheating publicity: Post a preview in the group 3 days in advance, and cooperateCountdown posterBetter results
4.Execute control: It is recommended to set up 2-3 administrators, specifically responsible for:
• Rules Answers
• Atmosphere drives
• Violation handling
5.Data replication: Key indicators that must be counted:
• Number/proportion of participants
• Message interaction volume
• Conversion rate (such as adding friends, placing orders, etc.)
4. Avoiding pits
| Frequently Asked Questions | Solution |
|---|---|
| No one participated in the cold | Arrange 3-5 "child care" to take the lead in demonstration |
| Advertising floods | Declare the rules in advance, and remove violators from group chat |
| Prize dispute | Use third-party lottery tools to publicize results |
5. Advanced skills
•Combined with new WeChat functions: Use "Group To Do" to highlight event notifications, and enhance the sense of interaction through "Live Broadcast Connection"
•Create a series of IPs: Fixed 8 pm every Friday as the "carnival moment" to cultivate user habits
•Cross-border linkage: Holding events with other complementary communities to guide each other
Through the above structured solutions, combined with hot topics and data analysis, the success rate of your WeChat group activity will be increased by 200%. The key to remember:Simple and easy to participate > complex and high-end, quickly choose a plan that suits your community characteristics and take action!
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