Title: What brand of shoes are they? Analysis of popular footwear brands and trends on the Internet in the past 10 days
Recently, the footwear market has once again become the focus of attention among consumers and fashion enthusiasts. From sports brands to luxury shoes, there are endless topics to talk about. This article will combine the popular data from the entire network in the past 10 days to sort out the most popular footwear brands and trends for you.
1. Ranking of popular footwear brands (last 10 days)
| Ranking | brand name | heat index | Main popular products |
|---|---|---|---|
| 1 | Nike | 98.5 | Air Jordan 1, Dunk series |
| 2 | Adidas | 87.2 | Samba,Gazelle |
| 3 | New Balance | 79.6 | 550, 990 series |
| 4 | Onitsuka Tiger | 68.3 | Mexico 66 |
| 5 | Converse | 65.7 | Chuck Taylor All Star |
2. Analysis of recent popular shoe styles
1.Retro style continues to grow: Retro shoes such as Adidas Samba and New Balance 550 remain extremely popular and have become a must-have item for fashion bloggers.
2.Co-branded models trigger panic buying: The latest joint model of Nike and Travis Scott, Air Jordan 1 Low "Olive", triggered a frenzy in the market, with the resale price exceeding three times the original price.
3.The rise of niche brands: Relatively niche brands such as Onitsuka Tiger have seen a year-on-year search volume increase of 215% due to the celebrity-led sales effect.
| Popular shoes | average daily searches | price range | main audience |
|---|---|---|---|
| Adidas Samba | 45,800 | 600-1200 yuan | 18-25 years old |
| New Balance 550 | 32,500 | 800-1500 yuan | 20-30 years old |
| Nike Dunk Low | 28,700 | 900-3000 yuan | 16-28 years old |
3. Analysis of consumer purchasing behavior
1.Purchase channel distribution:
| Channel type | Proportion | Main brands |
|---|---|---|
| E-commerce platform | 58% | All major brands |
| Brand official website | 25% | Nike, Adidas |
| Offline stores | 17% | luxury shoes |
2.Factors of concern: Comfort (42%), style and design (38%), brand value (12%), price (8%)
4. Forecast of future trends
1.Environmentally friendly materials are valued: Various brands have launched shoes made of recycled materials, and searches for environmentally friendly concept shoes have increased by 67% monthly.
2.Technical functional shoes are popular: Shoes with technological elements such as smart chips and adaptive shoelaces are attracting more attention.
3.The second-hand market continues to prosper: The circulation of limited editions and co-branded models on second-hand trading platforms increased by 89% year-on-year.
To sum up, the recent footwear market has shown a diversified development trend, with classic styles continuing to be popular and innovative designs constantly emerging. When consumers choose shoes, brand is important, but comfort, design and personalized expression have also become key considerations.
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