Title: Why not popular sandals?
Sandals were once standard in summer, but their popularity has dropped significantly in recent years. Why are sandals no longer popular? This article will analyze the reasons from three aspects: market data, consumer preferences and fashion trends, and attach popular topics in the past 10 days as reference.
1. Market data: Sandal sales decline
According to recent e-commerce platforms and retail data, sandal sales have shown a significant downward trend. The following are the sandal sales data on some platforms in the past 10 days:
| platform | Sandal sales (10,000 pairs) | Year-on-year changes |
|---|---|---|
| Tmall | 12.5 | -18% |
| JD.com | 8.3 | -15% |
| Pinduoduo | 6.7 | -twenty two% |
From the data, it can be seen that the sales of sandals generally declined, especially traditional styles, while the sales of sports shoes and casual shoes increased significantly.
2. Consumer preferences: a balance between comfort and fashion
The decline of sandals is closely related to changes in consumer preferences. Here are the hottest discussions on footwear on social media in the past 10 days:
| topic | Discussions (10,000) | Popular keywords |
|---|---|---|
| sandals | 5.2 | "Obsolete" and "Uncomfortable" |
| Sports shoes | 23.8 | "Verious" and "Breathable" |
| Casual shoes | 18.6 | "Fashionable" and "Lightweight" |
Consumers prefer shoes that combine comfort and fashion, while traditional sandal designs often fail to meet this demand. In addition, the "open toe" design of sandals is also considered to be informal enough, limiting its use scenarios.
3. Fashion trends: the rise of sports style and minimalism
In recent years, sports style and minimalism have become mainstream fashion trends, and the "casual feeling" of sandals does not fully match these trends. Here are the reviews of sandals by fashion bloggers in the past 10 days:
| Blogger | Evaluation content | Likes (10,000) |
|---|---|---|
| @FashionGuru | “Sandals lack the design feel and are difficult to match with modern clothing.” | 3.5 |
| @StyleInsider | “Sports shoes and loafers are better for daily commutes.” | 4.2 |
| @TrendSetter | “The market share of sandals is being replaced by white shoes and dad shoes.” | 2.8 |
The diverse design of sports shoes and casual shoes is more in line with the aesthetic needs of modern people, while the design innovation of sandals is relatively lagging behind, resulting in their gradual marginalization.
4. References to popular topics in the past 10 days
The following are hot topics related to footwear in the past 10 days, further confirming the decline of sandals:
| date | Hot Topics | Readings (100 million) |
|---|---|---|
| 2023-10-01 | "Why don't young people like to wear sandals?" | 1.2 |
| 2023-10-05 | "Sports shoes become the new favorite in summer" | 1.8 |
| 2023-10-08 | “How does sandal design break the deadlock?” | 0.9 |
Summarize:
The decline of sandals is the result of the combined action of multiple factors. Judging from the market data, its sales continue to decline; from the perspective of consumer preferences, comfort and fashion have become more important considerations; from the perspective of fashion trends, the rise of sporty style and minimalism have further squeezed the living space of sandals. In the future, if sandals want to become popular again, they may need to work hard on design innovation and functional improvement.
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