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How to open a toy company

2025-09-28 14:02:43 Toy

How to open a toy company: From popular trends to practical guides

In recent years, with the development of technology and consumption upgrading, the toy industry has shown a trend of diversification and personalization. If you want to start a toy company, it is crucial to understand market hotspots and industry trends. The following is a summary of popular topics and hot content on the entire network in the past 10 days, as well as a structured guide to starting a toy company.

1. Hot topics in the toy industry in the past 10 days

How to open a toy company

Hot TopicsPopularity indexRelated keywords
STEAM Educational Toys95Programming robots, scientific experiment sets
Blind box economy88Trendy toys, IP co-branding, collection value
Environmentally friendly toys85Biodegradable materials, sustainable development
Smart interactive toys80AI voice, AR technology, Internet of Things
National trend toys78Traditional culture, Chinese style design

2. Key steps to start a toy company

1. Market research and positioning

Based on hot topic data, clarify the target market. For example, parents can focus on STEAM educational toys, and young consumers can develop trendy toy blind boxes.

2. Product Development Strategy

Product TypeDevelopment focusCost budget
Educational toysCourse combination, certification qualification200,000-500,000
Trendy toysDesigner cooperation, IP authorization500,000-1 million
Smart toysTechnology research and development, patent protection1 million+

3. Supply chain construction

Select suppliers based on product type:

  • Educational toys: Priority to select factories with background in education
  • Trendy toys: Focus on design capabilities and small batch customization services
  • Smart toys: Need for electronic components supply chain support

4. Marketing and sales channels

Channel TypeApplicable productsInput Cost
E-commerce platformAll categories50,000-200,000/year
Offline storeMid-to-high-end products500,000+/store
Live streaming goodsTrendy new productsCommission system

5. Regulations and Safety Certification

The toy industry needs special attention:

  • 3C certification (mandatory in the Chinese market)
  • EN71 (EU Standard)
  • ASTM F963 (US standard)

3. Successful case analysis

Refer to the development path of popular toy brands in recent days:

brandfeatureAnnual sales
Pop MartBlind box operation + artist cooperation4 billion+
Must-chooseSTEAM Education Robot1 billion+
52TOYSNational Trend Design + IP Incubation500 million+

4. Risk and response strategies

Common risks in the toy industry include:

  • Product Homogeneity: Create differentiation through innovative design and IP
  • Inventory backlog: pre-sale or small-scale production
  • Safety risks: Strictly control quality inspection

5. Future trend forecast

According to recent hot topics, the toy industry will show the following trends in the next 1-2 years:

  • Metaverse concept toys emerge
  • Personalized customization demand growth
  • Toy rental model development

Toy companies need to combine market hot spots and their own advantages to form a complete closed loop from product research and development to channel construction. It is recommended that start-ups start from segmented fields and gradually expand their scale. Remember, innovation and security are timeless themes in the toy industry.

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