What do girls in 1992 like? ——Analysis of popular topics on the entire network in the past 10 days
Girls born in 1992 are now entering the threshold of 30. They have both the nostalgia of post-90s and the consumption power of mature women. By analyzing popular topics across the Internet in the past 10 days, we have compiled the interests and consumption trends of girls in 1992 and revealed them to you with structured data.
1. Top 5 popular topics on social platforms
| Ranking | Topic Tags | Discussion volume (10,000) | Core content |
|---|---|---|---|
| 1 | #30-year-old girl's current situation | 128.6 | Workplace/Marriage/Self-growth discussion |
| 2 | #Children's Memories Kill | 97.3 | 90s animation, snack nostalgia |
| 3 | #Light luxury outfit | 85.2 | Sharing of niche brands at 1,000 yuan |
| 4 | #Health Punk | 76.8 | Staying up late remediation plan |
| 5 | #Living alone life guide | 63.4 | Life skills for single women |
2. Analysis of consumption preference data
| Consumer Category | Hot products | Price range | Purchase motivation |
|---|---|---|---|
| Beauty and skin care | Anti-aging essence | RMB 300-800 | Prevent fine lines/dark depression |
| apparel | Designer joint model | 500-1500 yuan | Avoid the same clothes/show the taste |
| Electronics | Beauty device | RMB 1000-3000 | Home care needs |
| food | Low-sugar snacks | RMB 50-200 | Health Management |
3. Distribution of activity of content platform
Data shows that in 1992, the average daily usage time of female users: Xiaohongshu (72 minutes)＞B Station (58 minutes)＞Tiktok (45 minutes). inKnowledge contentConsumption has grown significantly, and the number of video views of career development and financial investment increased by 40% year-on-year.
4. Top 3 weekend entertainment methods
| Activity Type | Specific form | Participation ratio |
|---|---|---|
| Immersive experience | DIY handmade/script kill | 68% |
| Micro Vacation | Boutique B&Bs in the surrounding area | 52% |
| Social Learning | Reading Club/Wine Tasting Class | 37% |
5. Keywords for emotional needs
Through semantic analysis, it was found that the three most commonly mentioned needs of women on social platforms in 1992 are:"Understanding" (appeared at 34.7%), "free space" (28.1%), "value recognition" (22.5%). The number of attention paid to psychological counseling accounts increased by 2.3 times compared with the same period last year.
Summarize:Girls in 1992 are in a period of transformation in their lives, and they pursueQuality life and spiritual growthThe balance of the company not only pays for feelings but also attaches importance to practical value, forming a unique consumption concept of "nostalgia but not conservative, exquisite but not extravagant". Brands need to pay attention toEmotional resonanceandSelf-realizationOnly by demand can we win the favor of this group.
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