How to return and refund online purchases: Hot topics and practical guides on the Internet in the past 10 days
With the popularity of online shopping, returns and refunds have become a hot topic for consumers. In the past 10 days, there has been a surge in discussions on social media and e-commerce platforms around topics such as "return policy," "refund disputes," and "seven-day no-reason returns." This article will combine the latest data to sort out the complete process and precautions for online shopping returns and refunds.
1. Popular topics related to returns and refunds in the past 10 days

| Ranking | Topic keywords | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | Seven days no reason to return | 28.5 | Weibo/Douyin |
| 2 | Freight insurance refuses compensation | 19.2 | little red book |
| 3 | It is difficult to return goods during live broadcast | 15.7 | Zhihu/Bilibili |
| 4 | Overseas direct mail returns | 12.3 | Cross-border e-commerce forum |
2. Comparison of return policies of mainstream e-commerce platforms
| platform | No reason return period | Freight bearer | special restrictions |
|---|---|---|---|
| Taobao/Tmall | 7 days | The buyer is responsible (except for freight insurance) | Except for customized products |
| Jingdong | 7-15 days | Platform responsibility (self-operated products) | Home appliances require inspection report |
| Pinduoduo | 7 days | The seller is responsible for (quality issues) | Need to provide evidence video |
| Douyin e-commerce | 7 days | According to responsibilities | Fresh food is not supported |
3. Standard operating procedures for returns and refunds
1.Preparation before application: Keep the original packaging, tags, and gifts of the product, and take an unboxing video as evidence.
2.Platform operation steps:
• Log in to your account and enter "My Orders"
• Select "Apply for after-sales service" - "Return and refund"
• Fill in the reason for return (it is recommended to choose objective reasons)
• Upload photo/video of voucher
3.Logistics considerations:
• Use logistics companies recommended by the platform
• Keep express delivery orders and logistics vouchers
• It is recommended to insure valuable items
4. Analysis of high-frequency dispute cases in the past 10 days
| Dispute type | Proportion | solution |
|---|---|---|
| Seller refuses to accept return | 32% | Apply for platform intervention and provide a complete chain of evidence |
| Dispute over refund amount | 25% | Check the depreciation fee standards in the platform rules |
| Freight insurance claim failed | 18% | Confirm whether it has timed out/wrong logistics order number |
5. Expert advice
1.Rights protection statute of limitations: Pay attention to the time limit for complaints on each platform (Taobao is within 15 days after the transaction is successful)
2.evidence collection: It is recommended to videotape the entire process from unpacking to return, focusing on:
• Original condition of the item
• Logistics packing process
• Courier receipt confirmation
3.New regulations concern: The latest "Measures for the Supervision and Administration of Online Transactions" in 2023 stipulates that the return of electronic products shall not be refused on the grounds of "opening" (provided that the integrity of the goods is not affected).
Through the above structured data and operation guide, we hope to help consumers complete the online shopping return and refund process more smoothly. It is recommended that you read the rules of each platform carefully before shopping, keep the necessary documents, and defend your rights rationally when encountering disputes.
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